Production & festival advisory
Planning structures, scope clarity, delivery pathways and cross-functional coordination for complex live environments.
ENTERTAINMENT + PRODUCTION CONSULTANT
AYAH ABUHANAK
I build structure behind creativity — and meaning behind visibility.
EXPLORE SELECTED EXPERIENCELIVE EVENTS✦PRODUCTION SYSTEMS✦BRAND EXPERIENCE✦WORKFORCE DEVELOPMENT✦✦✦✦✦
00 THE POINT OF VIEW
CREATIVE AMBITION NEEDS OPERATIONAL CLARITY.
Great experiences are not built by ideas alone. They happen when strategy, people and delivery move as one.
I work across production coordination, operational planning, brand experience and education—bringing structure to complexity and translating strategy into clear, site-ready execution. My work connects people, workflows and creative intent, helping teams move forward without losing the human experience at the centre.
FIELD NOTE · 01
Strategy lives in the details: the brief, the room, the team and the way every decision reaches the floor.
01 EXPERTISE
WHAT I
BRING TO
THE ROOM.
Operational systems
Trackers, governance, workflows, responsibilities and reporting that make progress visible and accountable.
Brand & guest experience
Experience strategy that aligns story, space, service and the moments people actually remember.
Workforce development
Industry-led training, orientation and learning journeys that prepare people for real event environments.
Stakeholder alignment
Facilitation and communication frameworks that help creative, production and leadership teams move together.
Thought leadership
Editorial strategy, industry narratives, workshops and speaking content rooted in live-event reality.
02 SELECTED EXPERIENCE
BUILT IN
THE REAL
WORLD.
A career spanning festival coordination, strategic execution, live operations, creative direction, marketing and engineering.
01TAIT / MDLBEASTJan 2026 — Present
Festival / Project Coordinator
Soundstorm ’26
Bringing departments, procurement pathways, site priorities and leadership decisions into one coordinated route toward Soundstorm 2026.
SS26Current festival mandate
02TAIT / MDLBEASTJan 2025 — Jan 2026
SET Production Coordinator
Formula 1 SAGP ’26 · Formula E ’26 · LIV Golf ’26 · Balad Beast ’26 · XP ’25 · AFT_r ’25 · Onyx ’25 · 1001 Festival · Keinemusik · Formula 1 ’25 · Formula E ’25 · Balad Beast ’25
Creating the systems behind delivery—from RFPs and vendor records to schedules and reporting—across a fast-moving portfolio of live events.
12Major projects supported
03TAITJan 2025 — Feb 2026
Creative Lead & Education Coordinator
BeastED: Career Path Program 2025
Turning an education initiative into a youth-facing brand ecosystem, content platform and high-impact live activation at Soundstorm ’25.
BEASTEDBrand and live experience
04TAIT / MDLBEASTApr 2025
Patron Services Coordinator
1001 Music Festival
Building the human layer of the guest journey through trained teams, thoughtful deployment and coordinated GA operations.
65+Hosts and supervisors led
05TAIT / MDLBEASTDec 2024 — Jan 2025
Education & Orientation Coordinator
Soundstorm ’24
Making essential festival knowledge accessible at scale through multilingual sessions, high-volume scheduling and digital crew communication.
16,000+Crew orientation reach
06TAIT / AL QIDDIYANov 2024 — Dec 2024
Talent Coordinator
Final Fantasy XIV — Echoes of Eorzea Orchestra
Coordinating the movement, environments and human detail behind a complex international orchestral production.
200+Talents coordinated
07SaudiaatJul 2024 — Jan 2025
Marketing Manager
Brand strategy · Growth · Digital performance
Combining brand strategy, audience insight and automation to turn a career platform into measurable candidate and employer growth.
118%Registration growth
08Lines OccasionsApr 2019 — May 2024
Event Producer, Designer & Marketing Lead
Event production · Creative direction · Marketing
Building an event business where creative direction, client experience, production delivery and commercial discipline worked as one.
95%Client satisfaction
09Multiple OrganizationsNov 2017 — Jun 2023
Designer & Editor
Brand design · Print · Digital media
Translating different brand visions into clear, audience-aware creative work across print and digital formats.
PRINT + DIGITALMulti-format creative delivery
10Kirchner-Solar-GroupOct 2013 — Feb 2014
The engineering foundation behind a career built on quality, site awareness, documentation and cross-team problem-solving.
QA + SAFETYEngineering foundation
03 HOW I WORK
The value is in the connection.
01Listen
02Frame
03Align
04Deliver
05Learn
“The best production systems do not replace human expertise. They create the conditions for it to do its best work.”
04 SPEAKING + FACILITATION
IDEAS THAT
MOVE THE
INDUSTRY.
Available for panels, workshops and industry conversations across live events, destination thinking, brand experience and workforce development.
Discuss a speaking opportunity01
Beyond bigger events: building destinations
02
Human connection as experience infrastructure
03
The future of Saudi event production
04
From training to real workforce readiness
05
Brand experiences people remember
PUBLISHED THINKING
Perspectives on the people, systems and ideas shaping live entertainment.
01CAREERS · WORKFORCE
Unlocking Career Transitions: The Power of Transferable Skills
READ ON LINKEDIN02LEGACY · LIVE EVENTS
What Happens After the Show?
READ ON LINKEDIN03DESTINATIONS · SAUDI ARABIA
Beyond the Game: Why Saudi Arabia's Greatest Opportunity Isn't to Host Bigger Events...It's to Build Better Destinations
READ ON LINKEDIN05 TRAINING + WORKFORCE DEVELOPMENT
A supporting capability for live production
BUILDING PEOPLE
WHO CAN BUILD THE WORK.
My engineering, marketing and production background gives me the operational and commercial context to build learning people can use. I design practical training, curriculum and content that prepares teams and emerging talent for real industry environments.
DELIVERY STYLE
Concept → Application → Execution
Understanding is not enough; execution is the goal.
Build the framework
Give people a clear structure for understanding the subject and making decisions.
Work through the reality
Use live industry examples, interaction and practical exercises—not abstract frameworks alone.
Leave with a next step
Turn learning into action through direct, honest feedback and tools participants can use immediately.
Curriculum design
Structured learning journeys built around clear outcomes, practical application and the realities of live working environments.
Training content development
Facilitator guides, presentations, activities and supporting resources that turn complex knowledge into accessible learning.
Talent development
Industry-led workshops and mentorship that help emerging professionals build confidence, professional presence and work-ready capability.
Applied course delivery
Courses developed and delivered across marketing, content creation and personal branding, grounded in real projects rather than theory alone.
I equip, not just guide.
LET’S BUILD WHAT PEOPLE REMEMBER.
MAKE THE
COMPLEX
MOVE.
Consulting · Advisory · Workshops · Speaking
Based in Riyadh, working across entertainment and live events.
CONVERSATION